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Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Both are heavily processed, constructed in laboratories and in no way resemble any naturally occurring food. That doesn't make them healthier - the only difference between artificial and natural flavors is that natural flavors are derived from a certain list of plants and proteins. Hershey's, Pizza Hut, Taco Bell, General Mills, Subway, Panera, and many others have stripped out artificial preservatives, flavors and colors. The mac & cheese recipe change is the latest in a long line of processed foods and fast food chains that have eliminated artificial ingredients. Kraft already took out the fake coloring from its character macaroni, like its SpongeBob, Star Wars and Teenage Mutant Ninja Turtles shapes. Kraft ( KHC) also reduced the amount of saturated fat in its Mac & Cheese "Shapes" boxes, and it has "taken steps to include" more whole grains in its pasta without compromising flavor. The company said it worked diligently since then to ensure that the recipe change didn't impact the mac & cheese's flavor. The change was first announced in April 2015. Kraft said the change came after hearing from parents who wanted improved nutrition and simpler ingredients. The new boxes note that Kraft Macaroni & Cheese retains "the taste you love," even though it changed the recipe. Related: You won't believe the $%#! you've been eating "We'd invite Americans to try our new recipe, but they most likely already have." "As we considered changing the ingredients of our classic Blue Box, we did so knowing we had to maintain our iconic look, taste and texture," said Greg Guidotti, Kraft Heinz's vice president of meals, in a statement. The company is calling it "the world's largest blind taste test." Kraft launched a marketing campaign Monday, starring former "Daily Show" and "Late Late Show" host Craig Kilborn.